Sunday, January 31, 2010

Bogus ManCrunch Super Bowl Ad Deserves Rejection

Talk about your obnoxious gimmicks. is whining because they are upset that CBS rejected their request to run the above ad during the Super Bowl.

ManCrunch is apparently not even gay-owned. It appears that the owners run a bunch of niche-dating sites like

Either way, I find this depiction of gay men to be obnoxious beyond belief. And then, to show an African-American man staring dumb-founded at 2 allegedly gay sports watchers, who suddenly go at it with each other on the couch because their hands touch?

No gay-friendly sponsor would ever put out crap like this.

What ManCrunch did, in their supposed plea to get gays outraged at CBS, is reap a lot of free publicity for themselves. That was their plan. Not positively representing the gay community.

I am glad that CBS rejected this ad.

I wish they had rejected the Tim Tebow ad for Focus On The Family, but that is another story.

This ad is an embarrassment and should cause potential ManCrunch customers to question whether the owners of the site are just using gays to fatten their wallets, as opposed to really hoping to get people connected.

Queerty has a very comprehensive piece on this as well and makes an excellent case for CBS rejecting it. You can read their analysis here.

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